Tactics for Chapter Promotion

(Subgroup Notes from Press Release Template Discussion)

List of things people need assistance with (brainstorming):

- Social Media How/To (Reg will start something others can build on) - Free stuff - Announcement Events - Event RSVP Tools - Traditional Media - How/Who to Target - Organizational Partnerships (Ex. Hackerspaces) - Capture/Retain Interest - Grant Recipients as their own PR - Leveraging Non-Recipient Applicants - Getting your Mayor involved - Empowering your Trustees

Successful Case Studies that may address some of the above:

LA Party: Great turnout, low retention after Calgary's Pitch Nights: Public pitch events, builds community and audience spreads the word and even submits proposals later on. Helps retain audience.

Recommend that we (as a Foundation) develop the following that other chapters can draw from:

Some Case Study Categories that offer a broad range of what AF does: (Tommy) - Tech/Hacker - Public Art/Community - Environmental - Whimsical - Food

Other Resources (some may need to be created from scratch): - Video assets (JCN) - The new main website for case studies and examples of successful projects - Event planning guide - Press release guide (Tommy) - Leverage the internal AF mail list for crowdsourcing/knowledge gathering

[Category: Tools]