Tactics for Chapter Promotion
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Revision as of 11:55, 21 July 2012 by Regtiangha (talk | contribs)
(Subgroup Notes from Press Release Template Discussion)
List of things people need assistance with (brainstorming):
- Social Media How/To (Reg will start writing something that others can build on)
- Free stuff
- Announcement Events
- Event RSVP Tools
- Traditional Media
- How/Who to Target
- Organizational Partnerships (Ex. Hackerspaces)
- Capture/Retain Interest
- Grant Recipients as their own PR
- Leveraging Non-Recipient Applicants
- Getting your Mayor involved
- Empowering your Trustees
Successful Case Studies that may address some of the above:
- LA Party: Great turnout, low retention after
- Calgary's Pitch Nights: Public pitch events, builds community and audience spreads the word and even submits proposals later on. Helps retain audience.
Recommend that we (as a Foundation) develop the following that other chapters can draw from:
Some Case Study Categories that offer a broad range of what AF does: (Tommy)
- Tech/Hacker
- Public Art/Community
- Environmental
- Whimsical
- Food
Other Resources (some may need to be created from scratch):
- Video assets (JCN)
- The new main website for case studies and examples of successful projects
- Event planning guide
- Press release guide (Tommy)
- Leverage the internal AF mail list for crowdsourcing/knowledge gathering
