Difference between revisions of "Tactics for Chapter Promotion"
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List of things people need assistance with (brainstorming): | List of things people need assistance with (brainstorming): | ||
| − | *Social Media How/To (Reg will start something others can build on) | + | *Social Media How/To (Reg will start writing something that others can build on) |
*Free stuff | *Free stuff | ||
*Announcement Events | *Announcement Events | ||
| Line 9: | Line 9: | ||
*Traditional Media | *Traditional Media | ||
*How/Who to Target | *How/Who to Target | ||
| − | *Organizational Partnerships (Ex. Hackerspaces) | + | *Organizational Partnerships (Ex. Hackerspaces - JCN will contact Mitch) |
*Capture/Retain Interest | *Capture/Retain Interest | ||
*Grant Recipients as their own PR | *Grant Recipients as their own PR | ||
*Leveraging Non-Recipient Applicants | *Leveraging Non-Recipient Applicants | ||
| − | *Getting your Mayor involved | + | *Getting your Mayor involved (Successful cases: Austin, Portland, Pittsburgh) |
*Empowering your Trustees | *Empowering your Trustees | ||
| + | *Awesome community asks (Marshalle) | ||
| − | Successful Case Studies that may address some of the above: | + | Successful Case Studies that may address some of the above : |
*LA Party: Great turnout, low retention after | *LA Party: Great turnout, low retention after | ||
*Calgary's Pitch Nights: Public pitch events, builds community and audience spreads the word and even submits proposals later on. Helps retain audience. | *Calgary's Pitch Nights: Public pitch events, builds community and audience spreads the word and even submits proposals later on. Helps retain audience. | ||
| − | Recommend that we (as a Foundation) develop the following that other chapters can draw from: | + | '''Recommend that we (as a Foundation) develop the following that other chapters can draw from (i.e. Action Items)''': |
Some Case Study Categories that offer a broad range of what AF does: (Tommy) | Some Case Study Categories that offer a broad range of what AF does: (Tommy) | ||
| Line 31: | Line 32: | ||
Other Resources (some may need to be created from scratch): | Other Resources (some may need to be created from scratch): | ||
| − | *Video assets (JCN) | + | *Video assets (JCN/Dan) |
| + | *Kara's "list of apps" (ex. events, press releases) | ||
*The new main website for case studies and examples of successful projects | *The new main website for case studies and examples of successful projects | ||
*Event planning guide | *Event planning guide | ||
| − | *Press release guide (Tommy) | + | *Press release guide (Tommy & Avi) |
*Leverage the internal AF mail list for crowdsourcing/knowledge gathering | *Leverage the internal AF mail list for crowdsourcing/knowledge gathering | ||
| − | [ | + | [[category:Tools]] [[category:Press]] |
Latest revision as of 15:22, 2 August 2012
(Subgroup Notes from Press Release Template Discussion)
List of things people need assistance with (brainstorming):
- Social Media How/To (Reg will start writing something that others can build on)
- Free stuff
- Announcement Events
- Event RSVP Tools
- Traditional Media
- How/Who to Target
- Organizational Partnerships (Ex. Hackerspaces - JCN will contact Mitch)
- Capture/Retain Interest
- Grant Recipients as their own PR
- Leveraging Non-Recipient Applicants
- Getting your Mayor involved (Successful cases: Austin, Portland, Pittsburgh)
- Empowering your Trustees
- Awesome community asks (Marshalle)
Successful Case Studies that may address some of the above :
- LA Party: Great turnout, low retention after
- Calgary's Pitch Nights: Public pitch events, builds community and audience spreads the word and even submits proposals later on. Helps retain audience.
Recommend that we (as a Foundation) develop the following that other chapters can draw from (i.e. Action Items):
Some Case Study Categories that offer a broad range of what AF does: (Tommy)
- Tech/Hacker
- Public Art/Community
- Environmental
- Whimsical
- Food
Other Resources (some may need to be created from scratch):
- Video assets (JCN/Dan)
- Kara's "list of apps" (ex. events, press releases)
- The new main website for case studies and examples of successful projects
- Event planning guide
- Press release guide (Tommy & Avi)
- Leverage the internal AF mail list for crowdsourcing/knowledge gathering
