Difference between revisions of "Tactics for Chapter Promotion"

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(Subgroup Notes from Press Release Template Discussion)
 
(added category)
 
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List of things people need assistance with (brainstorming):
 
List of things people need assistance with (brainstorming):
  
- Social Media How/To (Reg will start something others can build on)
+
*Social Media How/To (Reg will start writing something that others can build on)
- Free stuff
+
*Free stuff
- Announcement Events
+
*Announcement Events
- Event RSVP Tools
+
*Event RSVP Tools
- Traditional Media
+
*Traditional Media
- How/Who to Target
+
*How/Who to Target
- Organizational Partnerships (Ex. Hackerspaces)
+
*Organizational Partnerships (Ex. Hackerspaces - JCN will contact Mitch)
- Capture/Retain Interest
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*Capture/Retain Interest
- Grant Recipients as their own PR
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*Grant Recipients as their own PR
- Leveraging Non-Recipient Applicants
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*Leveraging Non-Recipient Applicants
- Getting your Mayor involved
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*Getting your Mayor involved (Successful cases: Austin, Portland, Pittsburgh)
- Empowering your Trustees
+
*Empowering your Trustees
 +
*Awesome community asks (Marshalle)
  
Successful Case Studies that may address some of the above:
+
Successful Case Studies that may address some of the above :
  
LA Party:  Great turnout, low retention after
+
*LA Party:  Great turnout, low retention after
Calgary's Pitch Nights:  Public pitch events, builds community and audience spreads the word and even submits proposals later on.  Helps retain audience.
+
*Calgary's Pitch Nights:  Public pitch events, builds community and audience spreads the word and even submits proposals later on.  Helps retain audience.
  
Recommend that we (as a Foundation) develop the following that other chapters can draw from:
+
'''Recommend that we (as a Foundation) develop the following that other chapters can draw from (i.e. Action Items)''':
  
 
Some Case Study Categories that offer a broad range of what AF does: (Tommy)
 
Some Case Study Categories that offer a broad range of what AF does: (Tommy)
- Tech/Hacker
+
*Tech/Hacker
- Public Art/Community
+
*Public Art/Community
- Environmental
+
*Environmental
- Whimsical
+
*Whimsical
- Food
+
*Food
  
 
Other Resources (some may need to be created from scratch):
 
Other Resources (some may need to be created from scratch):
- Video assets (JCN)
+
*Video assets (JCN/Dan)
- The new main website for case studies and examples of successful projects
+
*Kara's "list of apps" (ex. events, press releases)
- Event planning guide
+
*The new main website for case studies and examples of successful projects
- Press release guide (Tommy)
+
*Event planning guide
- Leverage the internal AF mail list for crowdsourcing/knowledge gathering
+
*Press release guide (Tommy & Avi)
 +
*Leverage the internal AF mail list for crowdsourcing/knowledge gathering
  
  
[Category: Tools]
+
[[category:Tools]] [[category:Press]]

Latest revision as of 15:22, 2 August 2012

(Subgroup Notes from Press Release Template Discussion)

List of things people need assistance with (brainstorming):

  • Social Media How/To (Reg will start writing something that others can build on)
  • Free stuff
  • Announcement Events
  • Event RSVP Tools
  • Traditional Media
  • How/Who to Target
  • Organizational Partnerships (Ex. Hackerspaces - JCN will contact Mitch)
  • Capture/Retain Interest
  • Grant Recipients as their own PR
  • Leveraging Non-Recipient Applicants
  • Getting your Mayor involved (Successful cases: Austin, Portland, Pittsburgh)
  • Empowering your Trustees
  • Awesome community asks (Marshalle)

Successful Case Studies that may address some of the above :

  • LA Party: Great turnout, low retention after
  • Calgary's Pitch Nights: Public pitch events, builds community and audience spreads the word and even submits proposals later on. Helps retain audience.

Recommend that we (as a Foundation) develop the following that other chapters can draw from (i.e. Action Items):

Some Case Study Categories that offer a broad range of what AF does: (Tommy)

  • Tech/Hacker
  • Public Art/Community
  • Environmental
  • Whimsical
  • Food

Other Resources (some may need to be created from scratch):

  • Video assets (JCN/Dan)
  • Kara's "list of apps" (ex. events, press releases)
  • The new main website for case studies and examples of successful projects
  • Event planning guide
  • Press release guide (Tommy & Avi)
  • Leverage the internal AF mail list for crowdsourcing/knowledge gathering