Tactics for Chapter Promotion

(Subgroup Notes from Press Release Template Discussion)

List of things people need assistance with (brainstorming):

• Social Media How/To (Reg will start writing something that others can build on)
• Free stuff
• Announcement Events
• Event RSVP Tools
• Traditional Media
• How/Who to Target
• Organizational Partnerships (Ex. Hackerspaces - JCN will contact Mitch)
• Capture/Retain Interest
• Grant Recipients as their own PR
• Leveraging Non-Recipient Applicants
• Getting your Mayor involved (Successful cases: Austin, Portland, Pittsburgh)
• Empowering your Trustees
• Awesome community asks (Marshalle)

Successful Case Studies that may address some of the above :

• LA Party: Great turnout, low retention after
• Calgary's Pitch Nights: Public pitch events, builds community and audience spreads the word and even submits proposals later on. Helps retain audience.

Recommend that we (as a Foundation) develop the following that other chapters can draw from (i.e. Action Items):

Some Case Study Categories that offer a broad range of what AF does: (Tommy)

• Tech/Hacker
• Public Art/Community
• Environmental
• Whimsical
• Food

Other Resources (some may need to be created from scratch):

• Video assets (JCN/Dan)
• Kara's "list of apps" (ex. events, press releases)
• The new main website for case studies and examples of successful projects
• Event planning guide
• Press release guide (Tommy & Avi)
• Leverage the internal AF mail list for crowdsourcing/knowledge gathering