View source for Tactics for Chapter Promotion

(Subgroup Notes from Press Release Template Discussion)

List of things people need assistance with (brainstorming):

*Social Media How/To (Reg will start writing something that others can build on)
*Free stuff
*Announcement Events
*Event RSVP Tools
*Traditional Media
*How/Who to Target
*Organizational Partnerships (Ex. Hackerspaces)
*Capture/Retain Interest
*Grant Recipients as their own PR
*Leveraging Non-Recipient Applicants
*Getting your Mayor involved
*Empowering your Trustees

Successful Case Studies that may address some of the above (i.e. Action Items):

*LA Party:  Great turnout, low retention after
*Calgary's Pitch Nights:  Public pitch events, builds community and audience spreads the word and even submits proposals later on.  Helps retain audience.

Recommend that we (as a Foundation) develop the following that other chapters can draw from:

Some Case Study Categories that offer a broad range of what AF does: (Tommy)
*Tech/Hacker
*Public Art/Community
*Environmental
*Whimsical
*Food

Other Resources (some may need to be created from scratch):
*Video assets (JCN/Dan)
*The new main website for case studies and examples of successful projects
*Event planning guide
*Press release guide (Tommy)
*Leverage the internal AF mail list for crowdsourcing/knowledge gathering


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