Talk:Press Materials

1) assembling a kit (branded awesome in a box) - repository of files for business cards, stationery, templates, shirt designs, etc. - STUFF

a) Develop Dropbox for awesome templates, including style guide (Tim, Lee Sean)

b) Develop aspirational items: stamps, wax seal, scepter, greeting card, AF playing cards, limited edition mint issued $1K coin (Dave, Jade, Carina)

c) Develop store/streamlined process to order pre-designed generic materials (Avi, Barbara)

d) Develop List of press mentions

2) strategies & tactics for marketing outreach - HOW A CHAPTER PROMOTES ITSELF/WHAT PROBLEMS ARE YOU FACING/WHAT HAS WORKED?

3) press release machine: what it contains/how it gets filled in, who/how to send it, building a media list to target - STRATEGY