Talk:Press Materials

1) assembling a kit (branded awesome in a box) - repository of files for business cards, stationery, templates, shirt designs, etc. - STUFF

a) Develop Dropbox for awesome templates, including style guide (Tim, Lee Sean)

b) Develop aspirational items: stamps, wax seal, scepter, greeting card, AF playing cards, limited edition mint issued $1K coin (Dave, Jade, Carina) digital: memes

fancy/fun items button maker embosser - http://www.fredlake.com/category.aspx?categoryID=974 custom rubber stamp - http://www.rubberstamps.net/custom_rubber_stamps.aspx custom stamps - http://www.zazzle.com/custom/stamps wax seals - http://waxseals.com/ sceptor - etsy alchemy?

awesome pay it forward/pass it on objects (snail mail type objects) greeting cards, envelopes postcards

c) Develop store/streamlined process to order pre-designed generic materials (Avi, Barbara)

d) Develop List of press mentions

2) strategies & tactics for marketing outreach - HOW A CHAPTER PROMOTES ITSELF/WHAT PROBLEMS ARE YOU FACING/WHAT HAS WORKED?

3) press release machine: what it contains/how it gets filled in, who/how to send it, building a media list to target - STRATEGY