Talk:Press Materials

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Revision as of 11:23, 21 July 2012 by Jadeapplegate (talk | contribs)

1) assembling a kit (branded awesome in a box) - repository of files for business cards, stationery, templates, shirt designs, etc. - STUFF

a) Develop Dropbox for awesome templates, including style guide (Tim, Lee Sean) b) Develop aspirational items: stamps, wax seal, scepter, greeting card, AF playing cards, limited edition mint issued $1K coin (Dave, Jade, Carina) c) Develop store/streamlined process to order pre-designed generic materials (Avi, Barbara) d) Develop List of press mentions


2) strategies & tactics for marketing outreach - HOW A CHAPTER PROMOTES ITSELF/WHAT PROBLEMS ARE YOU FACING/WHAT HAS WORKED?


3) press release machine: what it contains/how it gets filled in, who/how to send it, building a media list to target - STRATEGY

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