Talk:Press Materials
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Revision as of 11:16, 21 July 2012 by Jadeapplegate (talk | contribs)
1) assembling a kit (branded awesome in a box) - repository of files for business cards, stationery, templates, shirt designs, etc. - STUFF
A) Dropbox for awesome templates, including style guide (Tim, Lee Sean) B) Developing aspirational items: stamps, wax seal, scepter, greeting card (Dave, Jade) C) Developing store/streamlined process to order pre-designed generic materials (Avi) D) List of press mentions
2) strategies & tactics for marketing outreach - HOW A CHAPTER PROMOTES ITSELF/WHAT PROBLEMS ARE YOU FACING/WHAT HAS WORKED?
3) press release machine: what it contains/how it gets filled in, who/how to send it, building a media list to target - STRATEGY