Difference between revisions of "Talk:Press Materials"
(Created page with "discussion items: press releases/templates common central resources brand book/guidelines stationery/schwag/collateral free stuff/donations/sponsorships/partnerships marketing/pu...") |
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| − | + | 1) assembling a kit (branded awesome in a box) - repository of files for business cards, stationery, templates, shirt designs, etc. - STUFF | |
| − | + | ||
| − | + | a) Develop Dropbox for awesome templates, including style guide (Tim, Lee Sean) | |
| − | + | ||
| − | + | b) Develop aspirational items: stamps, wax seal, scepter, greeting card, AF playing cards, limited edition mint issued $1K coin (Dave, Jade, Carina) | |
| − | + | digital: memes | |
| − | marketing/ | + | |
| − | + | fancy/fun items | |
| − | + | button maker | |
| − | how | + | embosser - http://www.fredlake.com/category.aspx?categoryID=974 |
| + | custom rubber stamp - http://www.rubberstamps.net/custom_rubber_stamps.aspx | ||
| + | custom stamps - http://www.zazzle.com/custom/stamps | ||
| + | wax seals - http://waxseals.com/ | ||
| + | sceptor - etsy alchemy? | ||
| + | |||
| + | awesome pay it forward/pass it on objects (snail mail type objects) | ||
| + | greeting cards, envelopes | ||
| + | postcards | ||
| + | |||
| + | c) Develop store/streamlined process to order pre-designed generic materials (Avi, Barbara) | ||
| + | |||
| + | d) Develop List of press mentions | ||
| + | |||
| + | |||
| + | 2) strategies & tactics for marketing outreach - HOW A CHAPTER PROMOTES ITSELF/WHAT PROBLEMS ARE YOU FACING/WHAT HAS WORKED? | ||
| + | |||
| + | |||
| + | 3) press release machine: what it contains/how it gets filled in, who/how to send it, building a media list to target - STRATEGY | ||
Latest revision as of 11:59, 21 July 2012
1) assembling a kit (branded awesome in a box) - repository of files for business cards, stationery, templates, shirt designs, etc. - STUFF
a) Develop Dropbox for awesome templates, including style guide (Tim, Lee Sean)
b) Develop aspirational items: stamps, wax seal, scepter, greeting card, AF playing cards, limited edition mint issued $1K coin (Dave, Jade, Carina) digital: memes
fancy/fun items button maker embosser - http://www.fredlake.com/category.aspx?categoryID=974 custom rubber stamp - http://www.rubberstamps.net/custom_rubber_stamps.aspx custom stamps - http://www.zazzle.com/custom/stamps wax seals - http://waxseals.com/ sceptor - etsy alchemy?
awesome pay it forward/pass it on objects (snail mail type objects) greeting cards, envelopes postcards
c) Develop store/streamlined process to order pre-designed generic materials (Avi, Barbara)
d) Develop List of press mentions
2) strategies & tactics for marketing outreach - HOW A CHAPTER PROMOTES ITSELF/WHAT PROBLEMS ARE YOU FACING/WHAT HAS WORKED?
3) press release machine: what it contains/how it gets filled in, who/how to send it, building a media list to target - STRATEGY
