Social Media

Many chapters have a social media presence. Being on Facebook, Twitter, and Instagram helps you get the word out about your chapter, drum up interest in current projects, and attract new applications.

Strategies

Instagram, Facebook, Twitter

   * Know your audience (start with the demographics of applicants)
   * Where do they engage the most? Typically millennials & older are still active on FB + more capabilities such as the events & community feature 
   * Younger demographic will be on Instagram, Snapchat & YouTube
   * If using IG, make sure it’s updated frequently, especially stories (hack by sharing public posts related to your chapter)
   * LinkedIn is great to update of trustees are active and can easily share on their profiles to encourage more trustee sign ups 

Who To Follow & Engage With

   * Start by following all previous awesome winners
   * Follow trustees and former trustees
   * Follow local businesses and organizations
   * By getting your name out there, you'll create curiosity with just the name alone. If something you see on any platform looks "awesome" be sure to comment, like or share to start creating relationships with these groups. 

Create a simple content calendar

   * At least once a month remind people who you are and what you do
   * Upcoming app deadlines
   * Upcoming pitch parties (fb events is helpful)
   * Share any updates from past winners (passively)
   * Shout out to other awesome groups or businesses you admire or have teamed up within the past

Other Tips & Tricks

• Have a couple of members as dedicated photographers at events
• Not good with photography? Use photos submitted from grants to share
• Create graphics templates using Canva. This will help your feeds look "on brand"
• With Canva you can swap photos out easily and it’s available on desktop & app
• ***Make sure your webpage is updated***Bold text

Account list

Here is a list of accounts