Chrysaora: Created page with "Attendees: Dave (london), Nikki (Seattle), Lee-Sean (NYC), Andrew (Liverpool), Jared (Palm Beach), John (Sarnia), Tung (New Orleans), Christina (NYC), Yasmin (Atlanta) * John: I..."

2014-09-07T18:27:41Z

Created page with "Attendees: Dave (london), Nikki (Seattle), Lee-Sean (NYC), Andrew (Liverpool), Jared (Palm Beach), John (Sarnia), Tung (New Orleans), Christina (NYC), Yasmin (Atlanta) * John: I..."

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Attendees: Dave (london), Nikki (Seattle), Lee-Sean (NYC), Andrew (Liverpool), Jared (Palm Beach), John (Sarnia), Tung (New Orleans), Christina (NYC), Yasmin (Atlanta)

* John: Interested in keeping track of history and stories from a trustee perspective and a grantee perspective. Worried that we're losing track of history.
* Jared: This could be a successful mainstream book. Could be good lead generation.
* Nikki: We should be compiling some "best of"s - useful for giving talks and also for modeling best projects for new/struggling projects.
* Lee-Sean: There's a lot of oral stories that get passed down--how do we capture those?
* Yasmin: A timeline

What's the goal of improving our storytelling?
* Dave: cultural shift in how people think about changing the world
* Nikki: Improving the quality of applications and trustees
* Tung: Common assets for each chapter to pull from
* Lee-Sean: General public profile to get sponsorships, speaking engagements, raise awareness in general.
* Jared: Break down the messaging for different groups.
* Yasmin: Has there been an overall strategy to push Awesome Foundation out there?
* Christina: The original intent behind the open-ended nature of our messaging is to not scare people away by providing too many examples of what to do or not to do.

Balancing inspiration vs. scaring people away
* Tung: the different chapters exist in different capacities.
* Dave: how do we tell the full spectrum of the stories, not just the best of?
* Tung: Website was a barrier for New Orleans; when we went and interviewed people, we got lots of great ideas.
* Lee-Sean: Do you fund ideas or projects? Projects that we like and just need an extra bump, or actual things that are happening?

* Awesome ambassador idea - what to expect. A couple of chapters have Awesome Hours, but it's a lot of work.
* Tung: Probably 40% of applications have been coached or advised by a trustee.
* Nikki: We work hard on messaging what we prefer to fund, on the website. But most applicants just go straight to the application.
* Tung: could you force people to go through the chapter page--adding a little bit of friction?
* AwesomeFoundation.org chapter page is not a great place to talk about values.

Book of Awesome
* What are the main narratives?
* Yasmin: The story of awesome is still evolving. What will help is getting us out there. I think we need a 2-minute elevator pitch.
* Dave: I always tell it through stories.
* How do we decide what stories to tell?
* Three main parts: philosophy; history; projects.
* Projects: we may just need someone to pick these. The tyranny of photogenic projects.
* Philosophy: the hard part.
* What are the top points we want to tell?
* What's happening with all the chapters? We need a common something to keep building culture.
* What's really special with this community is that there's a clear central premise-10 people, $1000-but every chapter gets to define what it means for them to be a chapter.
* Do people really care?

Idea
* Episode-based serial? Like every 3 months there's a small publication.

Audiences for the Awesome Story
* Trustees
* Potential applicants
* Press/partners
* Chapters
* Other allies / movements

Potential Outputs:
- Book proposal for traditional publishing? Crowdfund projects?
- "Best of" collections.
- Chapter-specific messaging on the application form.
- 2-minute elevator pitch.
* Write a creative brief tomorrow.

* About Us

High-Level Questions
* Who are our audiences?
* What's relevant to each audiences?

Awesummit2014:Telling Our Story - Revision history

Chrysaora: Created page with "Attendees: Dave (london), Nikki (Seattle), Lee-Sean (NYC), Andrew (Liverpool), Jared (Palm Beach), John (Sarnia), Tung (New Orleans), Christina (NYC), Yasmin (Atlanta) * John: I..."