Difference between revisions of "Tactics for Chapter Promotion"

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*Empowering your Trustees
 
*Empowering your Trustees
  
Successful Case Studies that may address some of the above:
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Successful Case Studies that may address some of the above (i.e. Action Items):
  
 
*LA Party:  Great turnout, low retention after
 
*LA Party:  Great turnout, low retention after

Revision as of 12:59, 21 July 2012

(Subgroup Notes from Press Release Template Discussion)

List of things people need assistance with (brainstorming):

  • Social Media How/To (Reg will start writing something that others can build on)
  • Free stuff
  • Announcement Events
  • Event RSVP Tools
  • Traditional Media
  • How/Who to Target
  • Organizational Partnerships (Ex. Hackerspaces)
  • Capture/Retain Interest
  • Grant Recipients as their own PR
  • Leveraging Non-Recipient Applicants
  • Getting your Mayor involved
  • Empowering your Trustees

Successful Case Studies that may address some of the above (i.e. Action Items):

  • LA Party: Great turnout, low retention after
  • Calgary's Pitch Nights: Public pitch events, builds community and audience spreads the word and even submits proposals later on. Helps retain audience.

Recommend that we (as a Foundation) develop the following that other chapters can draw from:

Some Case Study Categories that offer a broad range of what AF does: (Tommy)

  • Tech/Hacker
  • Public Art/Community
  • Environmental
  • Whimsical
  • Food

Other Resources (some may need to be created from scratch):

  • Video assets (JCN/Dan)
  • The new main website for case studies and examples of successful projects
  • Event planning guide
  • Press release guide (Tommy)
  • Leverage the internal AF mail list for crowdsourcing/knowledge gathering