Difference between revisions of "Tactics for Chapter Promotion"
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List of things people need assistance with (brainstorming): | List of things people need assistance with (brainstorming): | ||
| − | + | *Social Media How/To (Reg will start something others can build on) | |
| − | + | *Free stuff | |
| − | + | *Announcement Events | |
| − | + | *Event RSVP Tools | |
| − | + | *Traditional Media | |
| − | + | *How/Who to Target | |
| − | + | *Organizational Partnerships (Ex. Hackerspaces) | |
| − | + | *Capture/Retain Interest | |
| − | + | *Grant Recipients as their own PR | |
| − | + | *Leveraging Non-Recipient Applicants | |
| − | + | *Getting your Mayor involved | |
| − | + | *Empowering your Trustees | |
Successful Case Studies that may address some of the above: | Successful Case Studies that may address some of the above: | ||
| − | LA Party: Great turnout, low retention after | + | *LA Party: Great turnout, low retention after |
| − | Calgary's Pitch Nights: Public pitch events, builds community and audience spreads the word and even submits proposals later on. Helps retain audience. | + | *Calgary's Pitch Nights: Public pitch events, builds community and audience spreads the word and even submits proposals later on. Helps retain audience. |
Recommend that we (as a Foundation) develop the following that other chapters can draw from: | Recommend that we (as a Foundation) develop the following that other chapters can draw from: | ||
Some Case Study Categories that offer a broad range of what AF does: (Tommy) | Some Case Study Categories that offer a broad range of what AF does: (Tommy) | ||
| − | + | *Tech/Hacker | |
| − | + | *Public Art/Community | |
| − | + | *Environmental | |
| − | + | *Whimsical | |
| − | + | *Food | |
Other Resources (some may need to be created from scratch): | Other Resources (some may need to be created from scratch): | ||
| − | + | *Video assets (JCN) | |
| − | + | *The new main website for case studies and examples of successful projects | |
| − | + | *Event planning guide | |
| − | + | *Press release guide (Tommy) | |
| − | + | *Leverage the internal AF mail list for crowdsourcing/knowledge gathering | |
| − | [ | + | [Categories: Tools] |
Revision as of 12:52, 21 July 2012
(Subgroup Notes from Press Release Template Discussion)
List of things people need assistance with (brainstorming):
- Social Media How/To (Reg will start something others can build on)
- Free stuff
- Announcement Events
- Event RSVP Tools
- Traditional Media
- How/Who to Target
- Organizational Partnerships (Ex. Hackerspaces)
- Capture/Retain Interest
- Grant Recipients as their own PR
- Leveraging Non-Recipient Applicants
- Getting your Mayor involved
- Empowering your Trustees
Successful Case Studies that may address some of the above:
- LA Party: Great turnout, low retention after
- Calgary's Pitch Nights: Public pitch events, builds community and audience spreads the word and even submits proposals later on. Helps retain audience.
Recommend that we (as a Foundation) develop the following that other chapters can draw from:
Some Case Study Categories that offer a broad range of what AF does: (Tommy)
- Tech/Hacker
- Public Art/Community
- Environmental
- Whimsical
- Food
Other Resources (some may need to be created from scratch):
- Video assets (JCN)
- The new main website for case studies and examples of successful projects
- Event planning guide
- Press release guide (Tommy)
- Leverage the internal AF mail list for crowdsourcing/knowledge gathering
[Categories: Tools]
